Remember when you walked into a department store or a perfume store? As the ten thousand taste Pumianerlai, first head Xunde dizzy, then you took a test from the clerk, began a smell of the past, then you can not tell who is who, and then go back to a jet, again and again......
This confusion in the experience of the loss of the birth of perfume in the past hundred years has not changed, it is believed that perfume must go to the scene to buy too many people. Because rely on smell, perfume industry in recent years, the tide of the Internet is relatively lagging behind, it's higher operating costs, because you must first have a physical store, there is the possibility of a shop. However, this is clearly not the result of businessmen looking for profit.
With the rise of new fashion brands, perfume in recent years quietly nurtured a number of Vc firms. These products have their own characteristics, but they are from a business model reform is the development that are different approaches but equally satisfactory results, the perfume of the electricity supplier market. For perfume, this is almost as difficult to create a new channel, the brand is to solve the problem of consumer trust.