"The luxury brand or designer perfume, the European market, the annual sales of $9 billion, the U.S. market is $4 billion, while in China's annual sales of about $1 billion 200 million. In China, about 200000000000 of the cosmetics market, skin care products occupy more than 65% of the market share, make-up accounted for nearly 30% of the share, while only about less than about perfume."
In recent years, the main structure and consumer psychology Chinese consumers are changing, China perfume industry is moving towards the spring, therefore, the research Chinese in-depth market began more and more foreign perfume brands, and accelerate the introduction of innovative products Chinese really suitable for consumers, in order to increase the layout of the market in Chinese.
As ordinary consumers, with so many years of perfume, but may have been wrong! Because, in the past twenty years, China consumers are exposed to various perfume ads, see all kinds of perfume products, is more than 95% of all Europe's development according to the constitution, these products are strictly it is not suitable for Chinese!"